Last year had its lessons, including that the key to social media success is being socially conscious and even if a picture is worth a thousand words, a video is worth a million. There’s no doubt that 2019 will set us on its own path of double-takes and pivots -- especially in the agency world. In testing these new marketing waters, I’m predicting a few key trends that are sure to catch the eyes (and handles) of marketers in 2019.

Instagram is investigating an issue that’s causing some of its most popular accounts to appear to lose millions of followers.

Instagram is perhaps the best platform for promoting your brand – especially using influencers.

The big question at the moment for those who use Instagram to market their business is whether to switch to the Instagram business account or not. Converting your account to a business one is an easy thing, and it is not restricted to just businesses. On the other hand, you will save on your time by scheduling posts directly to Instagram and enjoy other benefits if you switch to the business account.

In a new post on the Facebook Business Blog, Bloomberg's Senior Social Editor Kevin Young shared some of their keys to success - here are Bloomberg's five keys to better Instagram performance.