There are so many ways to underserve your audience on social. You can expect everything to “go viral” without deciding on a strategy, or you can post at the same time across every platform.

"Influencers are known to have a strong relationship with their audience. A relevant product or service that they promote will automatically leave an impact on customers that companies always look out to target. In fact, in some cases it can even help you get loyal customers, depending upon how establish your brand is."

The growth of social media stories is given in the B2C world, but how can B2B marketers leverage stories to enhance their marketing mix and drive leads? In this article, Anudit Vikram, SVP of Audience Solutions at Dun & Bradstreet, discusses why stories are now important to B2B marketers, how they can be incorporated into their marketing mix, and the roles data and analytics play in maximizing their value.

As Instagram continues to develop, an increase in the quality of content will prevail, benefitting brands, users and the influencer marketing industry.

Social influencer marketing has continued to grow at a rapid pace over the last few years. Sponsored posts on Facebook, for example, generated a total of 1 billion likes in 2018 alone. This clearly shows that social influencer marketing has the potential to help brands create visibility and social media engagement. However, even with these successes, a lot of experts agree that there’s still room to do more. This is why AI is finding new applications in social influencer marketing campaigns. AI is a new facet in our technology and it’s changing many sectors for the better.